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EXHIBIT F - 2
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EXHIBIT F - 1
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EXHIBIT E
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EXHIBIT D
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EXHIBIT C - 3
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EXHIBIT C - 2
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EXHIBIT C - 1
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EXHIBIT B - 1993 DECISION AND ORDER
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COPYING ITHE PROP HAIR SERUM ALBUMIN CONSUMERS |
UNITED STATES OF AMERICA
BEFORE FEDERAL TRADE COMMISSION
COMMISSIONERS: Janet D. Steiger,
Mary L. Azcuenaga
Deborah K. Owen
Roscoe B. Starek,
Dennis A. Yao
In the Matter of
MICHAEL S. LEVEY, individually )
and as an officer of Positive )
Response Marketing, Inc., and )
)
POSITIVE RESPONSE MARKETING, INC., )
a corporation, also trading- )
and doing business as 1
POSITIVE RESPONSE-TELEVISION and )
POSITIVE RESPONSE ADVERTISING. 1
The Federal Trade Commission having
investigation of certain acts and practices
named in the caption hereof, and the
furnished thereafter with.a copy of a draft
the Seattle Regional Office proposed
for its consideration and which, if issued
would charge respondents with violation
Commission Act; and
The respondents, their attorneys,
Commission having thereafter executed
a
*"I)
?'l
,~'~;c&+~
B consent order, an admission by the respondents
, ; \~ I
\~>;,$$T jurisdictional facts set forth in the
complaint, a statement that the signing
for
settlement purposes only and does not constitute
by
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COMPLAINT 1993
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RESPONDENTS THEREIN Z-3 LYLE WAFFCONER HEALTHIER REPRESENTATIONS |
UNITED STATES OF AMERICA
BEFORE FEDERAL TRADE COMMISSION
1
In the Matter of ) 1
MICHAEL S. LEVEY, individually )
and as an officer of Positive 1
Response Marketing, Inc., and 1
1 Docket
POSITIVE RESPONSE MARKETING, INC., 1
a corporation, also trading 1
and doing business as 1
POSITIVE RESPONSE TELEVISION and 1
POSITIVE RESPONSE ADVERTISING. 1
COMPLAINT
Pursuant to the provisions of the Federal
Act, and by virtue of the authority vested
Federal Trade Commission, having reason to believe
Response Marketing, Inc., a corporation, also
business as Positive Response Television and
Advertising, and Michael S. Levey, individually
of said corporation, hereinafter sometimes
respondents, have violated the provisions of
appearing to the Commission that a proceeding
thereof would be in the public interest,
complaint stating its charges in that respect
PARAGRAPH 1: (a) Respondent Michael
an officer and shareholder of Positive Response
Individually or in concert with others, he
and controls the acts and practices of Positive
including the acts and practices alleged in
Levey resides at 1975 North Topanga Canyon Boulevard,
California 90290.
(b) Respondent Positive Response Marketing,
Response"), is a corporation organized,
business under and by virtue of the laws of the State
California. Positive Response also trades
Positive Response Television and Positive
Positive Response has its principal office
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EXHIBIT C - 1993
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ACTORS FORMING DOSES SYMPTOMATOLORJYUSING ID-Y MISUSE AUDIENCE MEMBER LIFE MARVIN HAUSMAN LYLE WAGCONER TRANSCRIPT |
> EXHIBIT C
TRANSCRIPT OF Y-BRON COMMERCIAL
Screen: The following is a paid program.
The following special program deals
the new homeopathic product
released to deal with the problem
non-organic male impotency.
the topic, viewer discretionis
suggested. The opinions expressed
those of the doctors and professionals
that appear, and may not necessarily
that of the general medical or
scientific communities.
Dr. Marvin Hausman: On the low end, I think we should
that about every one out of eight
the United States have male sexual
dysfunction or impotence.
There you go.
Lyle Waqooner: Do women have an impotence problem?
Announcer: Welcome to Let's Talk, with Lyle
Waggoner.
Lvle Waaaoner: Thank you. And welcome to Let's
-Now, we have another interesting
today. As usual, we ask you, the
viewing audience, to let us know what
you want to talk about. Well, you
picked quite a subject today.
sensuality. It's certainly a
force in our lives. We see it all
around us. In advertising, the
the clothing that we wear, just to
mention a few things. However,
20 million men in this country
who are sexually impotent/or
experiencing some degree of that
problem, sex takes on a very different
light which can lead to extreme
frustration and a possible
a relationship. So the focus of today's
Let's Talk is on male impotence,
inability to perform sexually.
since we'll be dealing with some
explicit sexual problems, we
using viewer discretion. In other
words, today's program may not be
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EXHIBIT B - 1993
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EXPERIENCING ANNOUNCER DISASTER HAIR CARLSON LIFE PRIVATE |
EXHIBIT B
.' TRANSCRIPT OF FOLIPLEXX COMMERCIAL
Screen: The following is a paid program.
Announcer: The following special program
new and exciting product
available without prescription
problem of nonheredity-related
and baldness. The medical
expressed here are the opinions
professionals who appear in this
may not necessarily reflect
general scientific community.
&p& positive results shown in this
'?@,$ can only be realized with the
usage of the Foliplexx System.
Woman: I love guys with dark thick
their -- my fingers through
Man: My girlfriend likes it better
know that Pm not going to be bald in
couple of years.
Woman: I mean it could be gray hair
of hair and they look distinguished,
is just . . . out.
Man: Most people never admit that they're
any hair, 'cause it's, it%
&$& it's, it's an ego type thing.
3
' X,,~
,
:<"Qsr,;'
*W@
c Woman: They should really take advantage
use whatever product there'is
5 hair put on their heads.
and that's for sure.
Man: okay I even at my age, by jingle,
you want to look your best.
Announcer: Welcome to Breakthrough '88,
program dedicated to keeping
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EXHIBIT A - 1993
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MICHAEL CHRISTINE WESTHEIM JULIE EDWARDS PATCH SYSTEM EUROTRYM DIET PATCH POUNDS HUNGRY MIKE REASAN WHATSOEVER BONUS |
EXHIBIT A
TRANSCRIPT OF EUROTRYM DIET PATCH COMMERCIAL
Announcer: This program deals with an exciting
method of losing weight
transdermal diet patch.
expressed here may not necessarily
the general medical or scientific
communities.
Woman: For the first time I have found
that really works.
Woman: And I have just started on
have already lost 15 pounds and
easy.
Announcer: Welcome to this edition of
Show. Mow here's Michael.
Mike Reaaan: Hi, everyone, I'm Mike Reagan and
our show. Today's topic,
must be of great interest
there. We've had a record
of people that wish to be in the
today% program and I must apologize
people that we had to turn
room here in the studio.
Do you know that there is an
million Americans across this
considered by medical experts
overweight? I don't know if
- to a medical expert, but I
all the time. I mean I think
to show up here for today's
out about what we're going
about. The Diet Patch.
general public only six months ago,
Patch has become a fat-fighting
has caused a craze to develop
Our special guest with us today
than Dr. Keith Xenyon, a
practising physician in
and also a respected author.
am told by our research
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