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FTC v HUDSON BERKLEY CORP Click to find out why . . .



Keywords & Phrases
CaseNo: FVHBC127962, CourtCode: FED, CourtName: FEDERAL TRADE COMMISSION II, Plaintiff: FTC, State: PA Pennsylvania, UniqueCaseRef: LCD>FVHBC127962, Abtronic Fitness System, Ftc Act, Muscle, Belt, Maryland, Practices, Waldorf, Consumers, Abs, Violation, Toning, Trade Commission, Exercise, Abtronictm, United States, District, Muscles, Federal Trade Commission, Abdominals, Equitable Relief, Card, Easy Payments, Complaint, Abtronic Device, Electronics, One-stop-shop, Customer Service, Contractions, Battery, Consumer Redress, Air, Advertisements, Neoprene, Tap Massage, Representations, Stomach, Comfortable Toning Device, Infomercials , ContentID: 120252809

Case Documents
1   Government Exhibit # 1ST AMENDED COMPLAINT
[ see first page and extracted highlights below  ] ItemID: 130376
28 pages
PDF
2   EXHIBIT 9
[ see first page and extracted highlights below  ] ItemID: 127947
4 pages
PDF
3   EXHIBIT 8
[ see first page and extracted highlights below  ] ItemID: 127946
20 pages
PDF
6   COMPLAINT
[ see first page and extracted highlights below  ] ItemID: 127940
28 pages
PDF
7 2002-03-07 EXHIBIT 6
[ see first page and extracted highlights below  ] ItemID: 127944
29 pages
PDF
8 2002-01-23 EXHIBIT 4
[ see first page and extracted highlights below  ] ItemID: 127942
12 pages
PDF
9 2001-04-30 EXHIBIT 2
[ see first page and extracted highlights below  ] ItemID: 127941
53 pages
PDF
Total Documents: 9 documents , 177 pages
Price: $ 59.95


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1 . Government Exhibit # 1ST AMENDED COMPLAINT

EXTRACTED KEY WORDS
DEFENDANTS
PRACTICES
CONSUMERS
VIOLATION
TRADE COMMISSION
UNITED STATES
DISTRICT
FEDERAL TRADE COMMISSION
RELIEF
ABDOMINALS
ABTRONIC DEVICE
LAS VEGAS
CONSUMER REDRESS
ADVERTISEMENTS
MUSCLES
REPRESENTATIONS
EXERCISES
MAIL ORDER RULE
INFOMERCIALS
ATTORNEYS
EQUITABLE RELIEF
CONNECTION
ADVERTISING
AFFECTING COMMERCE
TIMES RELEVANT
CCI
COMPLAINT
ABDOMINAL AREA
FEMALE TORSO
1     KEITH FENTONMILLER
      DAVID P. FRANKEL
2     EDWARD GLENNON
      KIAL YOUNG
3     Attorneys for Plaintiff,
      FEDERAL TRADE COMMISSION
4     600 Pennsylvania Ave., N.W.
      Washington, D.C.  20580
5     Tel: (202) 326-2263/2812/3126/3525
      Fax: (202) 326-3259
6
      LOCAL COUNSEL:
7     DANIEL G. BOGDEN
      United States Attorney
8     District of Nevada
      By:  BLAINE WELSH
9     Nevada Bar # 4790
      Assistant U.S. Attorney
10    333 Las Vegas Boulevard, South, Suite 5000
      Las Vegas, Nevada 89101
11    Tel: (702) 388-6534
      Fax: (702) 388-6787
12
                                                                UNITED STATES DISTRICT COURT
13                                                                          DISTRICT OF NEVADA

14                                                                                         )
      FEDERAL TRADE COMMISSION,                                                            )
15                                                                                         ))
16                                                             Plaintiff,                  ))
17                                 v.                                                      )Docket
                                                                                           )
18    HUDSON BERKLEY CORPORATION, d/b/a                                                    )
                    HUDSON BERKELEY, INC.,                                                 )
19    MATTHIAS GRANIC,                                                                     )
      BISMARCK LABS CORPORATION, d/b/a                                                     )
20                  BLC BISMARCK LABS CORPORATION,                                         )
      TMI TRICOM MARKETING, INC.,                                                          )
21    CCI CAD CAM INDUSTRIES LTD., INC.,                                                   )
      BERND EBERT, and OLIVER BRAUN,                                                       )
22                                                                                         )
                                                               Defendants.                 )
23                                                                               )

24                                                                  FIRST AMENDED COMPLAINT
                                  FOR PERMANENT INJUNCTION AND OTHER EQUITABLE RELIEF
25
                    Plaintiff, the Federal Trade Commission ("FTC" or "Commission") through its
26
SNIPPETS:
  • Attorneys for Plaintiff,
  • District of Nevada By:
  • 10 333 Las Vegas Boulevard, South, Suite 5000
  • the Federal Trade Commission through its
  • practices in connection with the advertising, marketing, and sale of the AbTronic Electronic
  • Fitness System, in violation of Sections 5and 12 of the FTC Act, 15 U.S.C.
  • 17 affecting commerce.
  • 20 violations of the FTC Act and to secure such equitable relief, including consumer redress,
  • 26 marketed, distributed, and/or sold the AbTronic to consumers throughout the United States.
  • At times relevant to the complaint,
  • 10 and CCI CAD CAM Industries,
  • 10 distribute and/or sell the AbTronic to Defendants Hudson Berkley, TMI, and/or BLC.
  • 18 targeted area of the body, which, according to the advertisements, can be the abdominal
  • 20 AbTronic device purportedly sends gentle electronic impulses through the skin to the
  • 17 aired infomercials in the United States and was ranked sixth as recently as the end of
  • AbTronic causes users to get well-defined abdominal muscles, e.g., "six-pack abs" or
  • abdominal exercises, such as sit-ups and crunches, and on the legs is superior to thigh
  • D. Numerous consumer testimonials include the following representations,
  • A "before" photograph depicts a side view of a female torso.
  • inches on my waist in the matter of two weeks and my abdominals look 25 so much better.
  • September 21, 1993, the Mail Order Rule was amended under Section 18 of the FTC Act, 15

  • 2 . EXHIBIT 9

    EXTRACTED KEY WORDS
    GEL PADS
    QUALITY
    FIRM ABS CLUB
    ORIGINAL ABTRONICTM
    BELT
    COMPUTER UNIT
    BATTERIES
    MANUFACTURING
    COMFORT
    THERAPY
    ADAPTER
    EXHIBIT
    MAINTENANCE
    NEOPRENE
    ENERGY
    REGULAR
    MEMBER
    USAGE
    FRIENDS
    RECOMMEND
    BOTTLES
    SLIMMING
    FIRMING GEL
    DISCOUNT
    REGULAR PRICE
    SHIPPING
    DOOR
    CANCEL FUTURE SHIPMENTS
    ANYTIME
    
    d     .            .*                        .%          0                                         
    
    
    
    
    
                                                        IMPORTANT!                   NEWS  MUST  READ 
    
                                    Your  AbTronicTM  System  in the  carry  bag includes:
    
                                    1 x Microprocessor  unit,  blue, please snap onto  the  Neoprene 
                                    1 x Long  Lasting Silicon  Graphite  Neoprene-Center  Piece
                                    1 x Belt  long  (to fit  Neoprene  Center  Piece  around the 
                                    1 x Belt  short  (free  gift)  (to fit  Neoprene  Center  Piece 
                                    2 x Batteries  (1 spare  as a free  gift)
                                    1 x 4 oz. AbTronicTM  Firming  and Toning  Gel (free  Gift, 
                                    velvet  blister insert,  inside the  bag)
                                    1 x  Instruction  Manual
                                    1 x Accelerated-Weight-Loss-Plan  Booklet  (free  Gift)
                                    1 x Butterfly  Stick  on Gel Pad (NEW,  Free  Bonus)
    
                                    Congratulations,  on  purchasing the  one  and only  Original 
                                    smart Electronic-Exercise  System specifically  designed to support
                                    Athletic  Enhancement  and Body  Building.
                                    You  have  chosen the  most advanced  and  best quality  unit that
                                    enjoy  many  years to come.  Unlike  any  other  system on the 
                                    original AbTronic  TM has the  unique  patent  pending  Neoprene 
                                    was designed  in Germany.  It is made from  a graphite  silver 
                                    can not  peel,  crack  or tear  like those  other  belts that  only
                                    surface  painted  on  or cheap,aluminum  foil glued  on.
                                    Thanks to  its unique space  age  compound  the  AbTronicTM  is the
                                    comfortable  to wear  and  it will save  you  a lot of money  and
                                    you  don't  have to  buy  new  belts again and  again  as you would
                                    these  other  systems.
    
                                    With  your  new original AbTronic  TM you  can  rest  assured that 
                                    and safest system for your  body  and  health.  Thanks  to its
                                    design you  can  also choose  from the  many  accessories available
                                    your AbTronicTM  system.  Without  the  need to buy  any  new
                                    inexpensively  convert  your  original AbTronic  TM to  a totally 
                                    the  most advanced  system to target  cellulite  or to a
                                    ones used by  many  Chiropractors  and  Clinics
    
                                     0 x  NEW:  Included  as a bonus  is this  exclusive
                                    "Butterfly"  Gel  pad  that  converts  your  AbTronicTM
                                    to  a  totally  wireless  massage  svstem.
                                    Just  snap  the  AbTronicTM  unit  directly  onto  this
                                    butterfly  pad  and  place  the  self  adhesive  Gel  Pad
                                    on  any  area  you  want  to  treat.  Enjoy  a  relaxing
    
    SNIPPETS:
  • `, x Exhibit 9
  • AbTronicTM is made of quality materials.
  • Do not wash the belt in the washing machine or apply fabric conditioner.
  • u several people want to share the AbTronicTM vou can easilv detach the computer unit by
  • The AbTronicTM is extremely energy efficient.
  • The electronic computer unit is built very reliable and uses SMD
  • It is maintenance free and will give you many,
  • ,?J usage.
  • I I If you are using your AbTronic TM System regularly or if you share the AbTronicTM with
  • ';>,z member you receive 2 bottles of the Slimming and Firming Gel, 2 Batteries and 2 pcs
  • :: discount over the regular price and shipping and handling rushed to your front door is also
  • Membership in the Firm Abs Club is free too and you can cancel future shipments at anytime.
  • P are manufacturing, hence make a much inferior product because they don't know what
  • They cheat their customers because they don't care for any quality as long as it looks just
  • Because you get Quality, Durability, Comfort and Safety from A-Z from the original
  • more for massage purposes, please look for the many smart original AbTronicTM accessories,

  • 3 . EXHIBIT 8

    EXTRACTED KEY WORDS
    BELT
    ABS
    BATTERY
    TAP MASSAGE
    CONTRACTIONS
    EXERCISE
    HINT
    NEOPRENE
    UPPER
    SWITCH
    GEL
    ABTRONICTM
    THIGH
    INTENSITY
    TISSUE
    WIII
    GEL PAD
    LED LIGHTS
    EPILEPSY
    MRNUTES
    TONING GEL
    POSTURE
    CRUNCH CRAZE
    MUSCLE GROUP
    CONTRACT
    TIGHTENS
    BUTTERFLY PADS
    BELT PLACEMENT
    LOW INTENSITY
    
    Exhibit     8     '
    
    
                       IMPORTANT!                              SEE  RESULTS  QUICKLY!!
     Please  read  the  complete                    instruction          manual  before  you  use  the 
    
     Your  Fitness  System                 comes  with  the  effective                       Extra     
     located        underneath          the  black  velvet  inside  your  bag.  It  is  specifically   
     enhance         the  effects  of  your  workout                and  it  contains                  
      an
     Extra  Strength           Formula         to  be  most  efficient.
    
     1.  HOW  IT  WORKS
    
    The  AbTronic""                is  not  your  ordinary               massager.                 
    electronic         stimulation          to  contract       and  release                 
    
    your  own  muscles                 moving.         Do  NOT  expect                      any 
    at  all
    When  you  switch  the  unit  on,  the  LED  light  WIII  come  on,  Indicating                    
    AbTronic`"'         is  working         properly.        After  you  have  placed  the  belt  and 
    directly       onto  the  area  you  want  to  work  on,  you  should  switch  the  unit  on.  When
    LED  light  starts  flashinq,                  the  stimulation          WIII  be  on.  You  will 
    ensation.
    Adjust  intensrty          by  pressing            the  High/Low                buttons           
    increases         or  decreases            the  intensity            by  one  notch.
      0 z  HINT!  In order  to  obtain  proper  muscle  contractions,  you  need  to  use  plenty
    of  conductive           AbTronicrh            gel  on  the  two  areas  to  the  left  and  right 
    sticker  on  the  inside  of  the  AbTronic-"'                        neoprene                 
    and  comfort           always          put  a  qenerous                dab  of  the  FIRMING       
    two  contact          areas.
    
                 -  DO  NOT  USE  WATER                       ONLY                 '
                 -  DO  NOT  BEND  your  Neoprene                                        Center       
                 -  Do  your  first  exercise                  on  your  UPPER                        
                     NOT  over  your  belly                  button.
    
    
    2.  HOW  TO  ACHIEVE  MAXIMUM  RESULTS
    
    The  AbTronic-"            will  work  on  some  muscles                             that  probably
    before.       The  AbTronic-"'           really  works  and  delivers                           on 
    you.  However,           consistency             is  the  key  to  a  younger                     
    days  don't  forget  to  use  your  AbTronic""                           every  day.
    Same  like  you  can't  go  to  the  Gym  for  the  first  trme  and  expect                       
    abs  the  next  day,  It  will  take  a  little  time  to  reclarm  that  proper                   
    people  will  see  noticeable                   results  within  4  weeks.                        
    let  the  AbTronic""           do  the  work  for  you.  It  is  good  for  you:  it's  easy,  very
      and
    
    SNIPPETS:
  • directly onto the area you want to work on, you should switch the unit on.
  • In order to obtain proper muscle contractions,
  • Recent scar tissue.
  • s Hint: The Ab Tronic " Mfcroprocessor unft chps onfo the neoprene belt of- any
  • after IO mrnutes.
  • I--- Tap Massage 1 Off / RED also tapping massage
  • If the belt is not long enough,
  • -+ `&f j,, AbTronicTM
  • Turn the Neoprene
  • gel, When you are OUfOC--'
  • lf you don't use the original AbTronic Gel read the ingredienf list on the toning gel that
  • or any other area you want to exercise and close the belt to a comfortable
  • to start with the upper Abs, placing the belt above your belly button.
  • the Intensity by one step
  • of 30 minutes per muscle group - 3 times a day
  • S~mpiy move the belt to find your right trigger point for the muscle you want to contract
  • Tightens the tissue In the upper arms.
  • BACK THIGH N. UPPER
  • lifts; adds to posture.
  • onto this butterfly pad and place the self adhesive Gel Pad on any area you want to treat.
  • 1s operating you WIII be able to move the belt on the muscle to find the most effective
  • more ofter Than not have just a letter shown for belt placement
  • Crunch Craze, or PROGRAM
  • The Battery
  • At low Intensity
  • 2 Batteries and 2 Butterfly Pads automatlcally
  • or diagnosed epilepsy.
  • (LED Lights do not / - Battery not Installed

  • 6 . COMPLAINT

    EXTRACTED KEY WORDS
    DEFENDANTS
    PRACTICES
    CONSUMERS
    VIOLATION
    TRADE COMMISSION
    UNITED STATES
    COMPLAINT
    EQUITABLE RELIEF
    FEDERAL TRADE COMMISSION
    DISTRICT
    BLC
    ABDOMINALS
    ABTRONIC DEVICE
    EXERCISE
    CONSUMER REDRESS
    ABDOMINAL MUSCLES
    ADVERTISEMENTS
    ORDER RULE
    REPRESENTATIONS
    ATTORNEYS
    PLAINTIFF
    CONNECTION
    ADVERTISING
    AFFECTING COMMERCE
    INFOMERCIALS
    ABDOMINAL AREA
    FEMALE TORSO
    PARAGRAPH
    FITNESS SYSTEM
    
     1    WILLIAM E. KOVACIC
          General Counsel
     2
          KEITH FENTONMILLER
     3    EDWARD GLENNON
          KIAL YOUNG
     4    Attorneys for Plaintiff,
          FEDERAL TRADE COMMISSION
     5    601 Pennsylvania Ave., N.W.
          Mail Drop S-4002
     6    Washington, D.C.  20580
          Tel: (202) 326-2263
     7    Fax: (202) 326-3259
    
     8    LOCAL COUNSEL:
          DANIEL G. BOGDEN
     9    United States Attorney
          District of Nevada
    10    By:  BLAINE WELSH
          Nevada Bar # 4790
    11    Assistant U.S. Attorney
          333 Las Vegas Boulevard, South, Suite 5000
    12    Las Vegas, Nevada 89101
          Tel: (702) 388-6534
    13    Fax: (702) 388-6787
    
    14                                                  UNITED STATES DISTRICT COURT
                                                                  DISTRICT OF NEVADA
    15                                                                                      )
    16    FEDERAL TRADE COMMISSION,                                                          ))
    17                                                                                       )
                                                         Plaintiff,                          )
    18                                                                                       )
                                  v.                                                         )    
    19                                                                                       )
          HUDSON BERKLEY CORPORATION, d/b/a                                                  )
    20               HUDSON BERKELEY, INC.,                                                  )
          MATTHIAS GRANIC,                                                                   )
    21    BISMARCK LABS CORPORATION, d/b/a                                                   )
                     BLC BISMARCK LABS CORPORATION, )
    22    TMI TRICOM MARKETING, INC.,                                                        )
          CCI CAD CAM INDUSTRIES LTD., INC., and                                             )
    23    BERND EBERT,                                                                       ))
    24                                                   Defendants.                         )
                                                                                              )
    25
    
    26    COMPLAINT FOR PERMANENT INJUNCTION AND OTHER EQUITABLE RELIEF
    
    
    SNIPPETS:
  • Attorneys for Plaintiff,
  • United States Attorney District of Nevada
  • 26 COMPLAINT FOR PERMANENT INJUNCTION AND OTHER EQUITABLE RELIEF
  • practices in connection with the advertising, marketing, and sale of the AbTronic Electronic
  • Fitness System, in violation of Sections 5and 12 of the FTC Act, 15 U.S.C.
  • 18 or affecting commerce.
  • 21 violations of the FTC Act and to secure such equitable relief, including consumer redress,
  • marketed, distributed, and/or sold the AbTronic to consumers throughout the United States.
  • BLC also has done business as TMI Tricom Marketing,
  • as "commerce" is defined in Section 4 of the Federal Trade Commission
  • place over the targeted area of the body, which, according to the advertisements, can be the
  • abdominal area, chest, arms, legs, thighs, or buttocks.
  • When activated over the body's mid9 section, the AbTronic device purportedly sends gentle
  • 10 the abdominal muscles, causing them to contract just as if the user were performing
  • Defendants' Ads and Claims for the AbTronic
  • frequently aired infomercials in the United States and was ranked sixth as recently as the
  • The "after" photograph depicts a side view of a female torso with a 2 flatter abdomen.
  • inches on my waist in the matter of two weeks and my abdominals look
  • want to exercise, this is the trick for them.
  • The AbTronic advertisements include the following representations, among others,
  • forth in Paragraph 24, above, that use of the AbTronic is safe and the AbTronic is safe to use
  • 22 September 21, 1993, the Mail Order Rule was amended under Section 18 of the FTC Act, 15
  • WHEREFORE, Plaintiff Federal Trade Commission, pursuant to Section 13of the

  • 7 . EXHIBIT 6

    EXTRACTED KEY WORDS
    ABTRONICTM
    CARD
    EASY PAYMENTS
    ONE-STOP-SHOP
    CUSTOMER SERVICE
    AIR
    COMFORTABLE TONING DEVICE
    BELT
    MUSCLE
    EXERCISE-SYSTEM
    SUPPORT BODY
    ATHLETIC ENHANCEMENT
    PRIZES
    BODY BUILDING
    WINNER
    SIMPLEST
    TONING GEL
    INSTANTWIN
    APPLIANCES
    ABTRONICTM SYSTEM
    EXERCISE
    BAKEWARE
    COMPUTERS
    CONTRACTIONS
    TROUBLE VIEWING VIDEO
    NEOPRENE
    FIRM ABS CLUB
    INTENSITY
    RECOMMEND
    
      Gww.80"Owebmall.com  - The  Best One-Stop-Shop  To  Buy  As  Seen on TV
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    ormation                             Thursday  -  March  07.2002
    
    
    
    
                                            AbTronic
                                                                                                       
                                         The  smart  Electronic-
                                                                                                       
                                         Exercise-System  specifically
                                                                                                       
    f                                    designed  to  support  Body
    
                                         Toning,  Athletic  Enhancement
                                                                                                       
                                         and  Body  Building.  The
                                                                                                       
    winner                               simplest,  smallest  and  most
                                                                                                       
                                         comfortable  toning  device
    
                                         ever!  Order  yours-today  for
        Appliances
       . .-. --...-I-. "XI. -.--  .l-.l..-.l. -  ^ ^
                                         four  easy payments  of $29.95
        Automotive
    -1"11---                        -.-.-,  "-,-~.-""_."..
                                         plus  s&h.
        Bakeware
                      4  payments
        BeaLlt)!
                                                   More  Info...
     I"II.-.II"IIIX.-"III  -,., -,ll."  ,-I,II1,,.-,l,
                                                          ","-."  .,,_,.,.
                       of  $29.95
        E3ookslMagazines
     "  "  .-,.,  _ ^ __ ^ ,^ ^I _._ _               .^ " "-
    
    SNIPPETS:
  • Gww.80"Owebmall.com - The Best One-Stop-Shop To Buy As Seen on TV
  • New Products 1 On Air 1 Hot Deals i All Products 1 Customer Service
  • The smart Electronic-You've been assigned a unique InstantWin
  • Exercise-System specifically
  • designed to support Body
  • Toning, Athletic Enhancement
  • hundreds of As Seen On TV Prizes!
  • and Body Building.
  • To find out if your /nstantWin card is a winner
  • four easy payments of $29.95 Automotive -1"11---
  • l Neoprene Center Belt Miscellaneous
  • Slimming Toning Gel
  • The AbTronicTM tones and tightens your upper abs,
  • The simplest, smallest and most comfortable
  • Without any effort on your part, you will be able to exercise your muscles.
  • intensity with the High/Low buttons to a comfortable
  • In order to obtain proper muscle contractions,
  • two gray colored areas on the inside of the AbTronicTM neoprene belt.
  • Order yours today for Appliances - .--,_....
  • Bakeware I .-.- l_-""l.--.-l-..~__-
  • II,._ Computers .-I-....
  • Please read the complete instruction manual before you use the AbTronicTM System.
  • The belt could be used with water only, however we do NOT recommend
  • We recommend Trouble viewing video a generous application of the original AbTronic TM Firming
  • Consider to become a member of the Firm Abs Club and SAVE.

  • 8 . EXHIBIT 4

    EXTRACTED KEY WORDS
    MARYLAND
    FITNESS SYSTEM
    THIGHS
    ARMS
    TRANSCRIPTION
    GUARANTEE
    PAD
    FIRMING GEL
    MATTER
    ABTRONIC ELECTRONIC FITNESS
    TAPE
    ABS
    BUNS
    BELTS
    FIT
    WARRANTY
    WEIGHT LOSS
    LIFETIME WARRANTY
    SETTINGS
    EASY PAYMENTS
    ABTRONIC ADVANCED WEIGHT
    WEIGHT LOSS BOOK
    SPARE LONG-LASTING
    BATTERY
    ABTRONIC SLIM
    STRENGTH FORMULA
    PURCHASE
    HANDSOME TRAVELING BAG
    ABSOLUTELY FREE
    
     1                    OFFICIAL TRANSCRIPT PROCEEDING
    
     2                       FEDERAL TRADE COMMISSION
    
     3
    
     4
    
     5
    
     6    MATTER NO.       0223145
    
     7
    
     8    TITLE            ABTRONIC ELECTRONIC FITNESS SYSTEM
    
     9
    
    10    DATE             RECORDED:  JANUARY 23, 2002
    
    11                     TRANSCRIBED:  FEBRUARY 14, 2002
    
    12
    
    13    PAGES            1 THROUGH 9
    
    14
    
    15
    
    16
    
    17                                VIDEOTAPE
    
    18                  ABTRONIC FITNESS SYSTEM COMMERCIAL
    
    19
    
    20
    
    21
    
    22
    
    23
    
    24
    
    25
    
    SNIPPETS:
  • Waldorf, Maryland
  • AbTronic Electronic Fitness System) Matter No. 0223145
  • 13 live tape provided to For The Record, Inc. on February 8,
  • great to work your thighs, buns, chest and arms.
  • Other belts are bulky and don't fit on arms and thighs,
  • 13 lifetime warranty and fits around abs,
  • 16 different settings and comes with this new exclusive
  • 17 butterfly gel pad.
  • original ABTronic is yours for only four easy payments of
  • 13 ABTronic Advanced Weight Loss book, a spare long-lasting
  • 14 battery and the ABTronic slim down firming gel with extra
  • 15 strength formula.
  • but they're yours free with the purchase of the
  • for free this handsome traveling bag --6 ABTronic
  • 22 absolutely free this exclusive ABTronic butterfly pad
  • 12 warranty on the German-designed belt --19 guarantee --25 firming gel and weight loss guide
  • CASE TITLE: ABTRONIC ELECTRONIC FITNESS SYSTEM
  • TRANSCRIPTION DATE: FEBRUARY 14,

  • 9 . EXHIBIT 2

    EXTRACTED KEY WORDS
    MARYLAND
    WALDORF
    ABS
    MUSCLES
    ELECTRONICS
    STOMACH
    FLOOR
    WORKOUT
    SIT-UPS
    EXERCISE
    CONTRACTION
    INCHES
    ABDOMINALS
    SWEAT
    PURCHASE
    WEIGHT LOSS BOOKLET
    MUSCLE TONE
    TIGHTENS
    MUSCLES CONTRACT
    SECOND SHORTER BELT
    INTENSITY LEVELS
    ELECTRONIC DREAM MACHINE
    GUARANTEE
    SPECIAL ABTRONIC SLIM
    WATCHING TELEVISION
    PAYMENTS
    NORMAL PRICE
    PROFESSIONAL ATHLETES
    MUSCLE STIMULATION
    
     1                    OFFICIAL TRANSCRIPT PROCEEDING
    
     2                       FEDERAL TRADE COMMISSION
    
     3
    
     4
    
     5
    
     6    MATTER NO.        0223145
    
     7
    
     8    TITLE             ABTRONIC ELECTRONIC FITNESS SYSTEM
    
     9
    
    10    DATE              RECORDED:  APRIL 30, 2001
    
    11                      TRANSCRIBED:  FEBRUARY 14, 2002
    
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    13    PAGES             1 THROUGH 44
    
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    17                                 VIDEOTAPE
    
    18                  ABTRONIC FITNESS SYSTEM INFOMERCIAL
    
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    SNIPPETS:
  • Waldorf, Maryland
  • for the ABTronic Fitness System,
  • 13 that force you onto the floor and hurt your back,
  • 22 You'll just sit and relax and watch your abs tighten,
  • 24 up with no sweat.
  • a gym of bulky expensive exercise equipment into a little
  • 14 it around your stomach, turn it on and get ready for the
  • 23 It's like doing the equivalent of 600 sit-ups in 10
  • It's the most advanced electronic workout that you can
  • intensity going on in your abdominal muscles.
  • who want to lose inches and weight around the midsection.
  • firms and tightens your muscles and makes your stomach
  • you can feel your muscles contract.
  • 17 muscle tone underneath shows no definitions.
  • watching television, shopping, working, walking, any
  • right now for five payments of $29.95.
  • 14 the normal price.
  • but they're yours free with the purchase of the
  • 11 unconditional 30-day money back guarantee.
  • 13 price --18 and weight loss booklet on us for free.
  • Professional athletes,
  • world of electronics and computer chips,
  • 11 programs and ten intensity levels.
  • 13 contraction that duplicates a sit-up.
  • 24 combined with electronic muscle stimulation increased the
  • electronic dream machine that will show you immediate
  • battery and a special ABTronic slim down firming gel to
  • you'll also receive a second shorter belt
  • I noticed that my abdominals were
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