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1
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EXHIBITS 1-6
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EXTRACTED KEY WORDS
HAIR PAIN RELIEF THERAPY BELTS AIR POLLUTION TECHNOLOGY INDOOR ODORS NISIM CHEMICALS RISK-FREE HOME EXTRACT AIR PURIFICATION BREATHE INDOORS PRODUCTION SATISFACTORY CIRCULATION SETTINGS SILA CLOTHE JUICES LOST GAIN DRUGS TREATMENT MAGNETIC FIELD FLOW |
?he HoUywood "h4iraclg" dietfeatuks delicious, a&natural
juices that help you bse wei@t tihik you cleake, detoxify
and rejfmekte your body.
byprtrJ-
H
*_ `&.oft8nhaveyouwastedp~
all-natura& cit.rus-&vored
time and money trying to lost juice suplilies your body
,wdEht? Let% see-rve tried even with vitamins, minerals,
@ick-fix, Gd diet known to man.`..evd antio~~;~tlaloik
trledtheoneswhereyoubuythe'pre?pack~ -indothercleansingkrlpp
ageclfmd.Theyallseemtotakemonthstc dients that detoxify and
show bny res@s...and by that time ml rejwenateyombocEg,e
.motlvadm io gone! Even straight fasting you ahed pcunds. And it
didn'tworkforme~ThenImadaboutthe supplied more ihan 180% _
. Hollywood 48-Hour h4iqacle Diet and of the U.S.R.D.A. of 12
deddedtotryit-Ihadnothingtolosebui essentialvi&inevery$erving.
weight-and I did! And lt'a clinically proven. Tested
The skhy. Jim03 Kabler, world fan& indqW&ntlab,thismruarkabledietpro
.' ,:
for his phenomenally successful Sii Day duced impressive results. A clinical trial
BloDiet,hasnowlaunchedthefaaterand
eider Miracle Diet. The Hollywood 48-
~HourMiraCleDietisaspeclalfomwlation
&ding a/I
ofall-M~jldcwalId~
calextractssoitlookslikean~
ordii bottle of juice-and
t,
works like a miracle! Pot two.
days you 8ive up all bad food
h&ifs. Inplaceoffacaugara
and artificial ingredients
yifdloodyoutbodywith
or
thk vitamins, minerals
d-OikfOUlUi
ln this amazing juice.
Ju8tmixhalfofitwlth.
WddSipltthFOUgh~
out the day. It's so easy.
There's no tneaouring or
. .
combihg foods, no
Hollywood's beat-kept diet
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2
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ATTACHMENT A
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EXTRACTED KEY WORDS
SUBSTANTIATES BUSINESS POSSESSES SALE COMPETENT RELIABLE SCIENTIFIC EVIDENCE AFFECTING COMMERCE PAIN MANNER IMPLICATION RELIES CONSUMERS ADVERTISING LABELING PROMOTION OFFERING DISTRIBUTION CONNECTION WEIGHT HAIR ENDORSEMENT TBI CALORIE DIET PRODUCT RELIEVES AGREEMENT ANTON LOSS EXERCISE STRAINS CHEMICALS |
ATTACHMENT A
LEGAL NOTICE
As a result of an agreement among TBI and Charles Anton (collectively the
the Federal Trade Commission, you are to be informed of the following:
l In connection with the labeling, advertising, promotion, offering for sale,
of the Hollywood 4%Hour Miracle Diet, or any substantially similar product in
commerce, there shall be no representation made in any manner, expressly or
that:
(1) Consumers who use such product can lose 10 Ibs. in 48 hours; or
(2) Many celebrities, actors, actresses, and models - including some
television shows E.R. and Friends - have lost substantial weight
unless at the time the representation is made, the business possesses and relies
competent and reliable evidence that substantiates the representation. In the
representation set forth in subparagraph (1) (regarding weight loss), the
consist of competent and reliable scientific evidence.
l In connection with the labeling, advertising, promotion, offering for sale,
the Enforma System, or any substantially similar product in or affecting
be no representation made in any manner, expressly or by implication, that:
(1) Consumers who use such product can lose substantial weight without
restricted calorie diet or exercise; or
(2) Consumers who use such product can avoid weight gain without the need
calorie diet or exercise;
unless at the time the representation is made, the business possesses and relies
and reliable scientific evidence that substantiates the representation.
l In connectftln with the labeling, advertising, promotion, offering for sale,
the BMI Magnetic Kit, or any substantially similar product in or affecting
be no representation made in any manner, expressly or by implication, that:
(1) Such product relieves severe pain, whether chronic or occasional,
including lower back pain, tennis elbow, carpal tunnel syndrome,
strains, neck pain, shoulder pain, hip pain, muscle strains, and
(2) Such product can relieve pain more effectively than traditional
inflammatory drugs, massage, acupuncture, or chiropractic treatment;
(3) Such product relieves pain through magnetic field therapy, which
of veins, arteries and capillaries, increases blood flow, aids
inflammation, and suppresses the body's production of pain-causing
unless at the time the representation is made, the business possesses and relies
and reliable scientific evidence that substantiates the representation.
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3
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ANALYSIS
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EXTRACTED KEY WORDS
REPRESENTATIONS SUBSTANTIATES RESPONDENTS SCIENTIFIC EVIDENCE RESPONDENTS POSSESS COMPETENT RELIABLE SCIENTIFIC EVIDENCE COMMISSION CONSUMERS DIET HAIR AGREEMENT SALE BMI MAGNETIC KIT WEIGHT LOSS PAIN EMPLOYMENT FEDERAL TRADE COMMISSION PROPOSED CONSENT ORDER ADVERTISING DISTRIBUTION HOLLYWOOD DIET ENFORMA NISIM CLARION CEILING FAN AIR PURIFIER EFFECTIVENESS EFFICACY |
992 3034
Analysis of Proposed Consent Order
to Aid Public Comment
The Federal Trade Commission has accepted, subject to final approval, an agreement to a
proposed consent order from respondents TechnoBrands, Inc., and Charles J. Anton, individually and
as president of the corporate respondent.
The proposed consent order has been placed on the public record for thirty (30) days for
reception of comments by interested persons. Comments received during this period will become part
of the public record. After thirty (30) days, the Commission will again review the agreement and
comments received and will decide whether it should withdraw from the agreement and take other
appropriate action or make final the agreement's proposed order.
This matter concerns practices related to the advertising, offering for sale, sale, and
of various products to the public, including the Hollywood 48-Hour Miracle Diet, a liquid diet; the
Enforma System, a diet product combination consisting primarily of chitosan and pyruvate; the BMI
Magnetic Kit, a set of magnets with purported analgesic properties; the Nisim New Hair Biofactors
System, a purported hair-growth product; the Clarion Ionic Filter Ceiling Fan, an air-cleaning
and the Sila Ionic Air Purifier, another air-cleaning device. The Commission's complaint charges
respondents violated the Federal Trade Commission Act, 15 U.S.C. § 41 et seq., by making numerous
representations that were false and/or for which they lacked a reasonable basis of substantiation.
representations concerned: the weight loss that consumers can achieve with the Hollywood Diet and
Enforma; the pain relief that can be achieved with the BMI Magnetic Kit; the effectiveness of Nisim
stopping hair loss and stimulating hair growth; the ability of the air cleaners to eliminate various
pollutants from indoor space; the health benefits of using the Clarion Fan; the scientific evidence
efficacy of some of these products; the comparative efficacy of some of these products; and the
experiences of consumers and celebrities who purportedly have used some of these products.
Part I of the proposed order prohibits a representation that consumers who use the Hollywood
Diet, or any substantially similar product, can lose 10 lbs. in 48 hours, unless respondents possess
competent and reliable scientific evidence that substantiates the representation. In addition,
prohibits representations that celebrities, such as actors and actresses in popular television
have lost substantial weight by using the product, unless the respondents possess competent and
reliable evidence that substantiates the representations.
Part II of the proposed order prohibits representations that by using Enforma, or any
substantially similar product, consumers can achieve substantial weight loss, or avoid weight gain,
without a restricted calorie diet or exercise, unless respondents possess competent and reliable
scientific evidence that substantiates the representations.
Part III of the proposed order prohibits representations that use of the BMI Magnetic Kit,
any substantially similar product, relieves severe pain; relieves pain more effectively than other
treatment; and relieves pain by enlarging blood vessels, increasing blood flow, reducing
suppressing the body's production of pain-causing chemicals, unless respondents possess competent
and reliable scientific evidence that substantiates the representations.
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4
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AGREEMENT
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EXTRACTED KEY WORDS
REPRESENTATION FEDERAL TRADE COMMISSION DRAFT COMPLAINT PROPOSED RESPONDENTS RESPONDENT TBI RESPONDENT ANTON AGREEMENT OFFICER BUSINESS SALE SUBSTANTIATES MANNER RELIABLE SCIENTIFIC EVIDENCE ADVERTISING CONSUMERS COMPETENT DISTRIBUTION CONSENT ORDER PRINCIPAL OFFICE SHAREHOLDER AFFECTING COMMERCE PROMOTION CONNECTION LABELING OFFERING IMPLICATION RESPONDENTS POSSESS PRACTICES VIRGINIA CORPORATION |
UNITED STATES OF AMERICA
FEDERAL TRADE COMMISSION
In the Matter of
FILE NO. 992 3034
TECHNOBRANDS, INC., AGREEMENT CONTAINING
a corporation, and CONSENT ORDER
CHARLES J. ANTON,
individually and as an officer
of TechnoBrands, Inc.
The Federal Trade Commission has conducted an investigation of certain acts and practices of
TechnoBrands, Inc. ("TBI"), and Charles J. Anton, individually and as an officer of TBI ("proposed
respondents"). Proposed respondents, having been represented by counsel, are willing to enter into
agreement containing a consent order resolving the allegations contained in the attached draft
Therefore,
IT IS HEREBY AGREED by and between TBI, by its duly authorized officers, and Anton,
individually and as an officer of TBI, and counsel for the Federal Trade Commission that:
1.a. Proposed respondent TBI is a Virginia corporation with its principal office or place of
at 1998 Ruffin Mill Road, Colonial Heights, Virginia 23834.
1.b. Proposed respondent Anton is a shareholder and president of TBI. His principal office or
place of business is the same as that of TBI.
Page 1 of 12
2. Proposed respondents admit all the jurisdictional facts set forth in the draft complaint.
3. Proposed respondents waive:
a. Any further procedural steps;
b. The requirement that the Commission's decision contain a statement of findings of
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5
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COMPLAINT
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EXTRACTED KEY WORDS
ADVERTISEMENTS REPRESENTATIONS SET TRADE COMMISSION ACT PARAGRAPH FEDERAL TRADE COMMISSION TBI DIET PAIN AIR IMPLICATION DISSEMINATED ADVERTISEMENTS HOLLYWOOD DIET BMI MAGNETIC KIT WEIGHT REASONABLE BASIS TECHNOBRANDS BUSINESS HAIR LOSS CONSUMERS CLARION FAN ENDORSER MISLEADING EXERCISE BODY WEIGHT ORDINARY EXPERIENCE MAGNETIC FIELD THERAPY VIRGINIA CORPORATION INTERNATIONAL COLLECTORS FORMULATES |
992-3034
UNITED STATES OF AMERICA
FEDERAL TRADE COMMISSION
In the Matter of
TECHNOBRANDS, INC., DOCKET NO.
a corporation, and
CHARLES J. ANTON,
individually and as an officer
of TechnoBrands, Inc.
COMPLAINT
The Federal Trade Commission, having reason to believe that TechnoBrands, Inc. ("TBI"), and
Charles J. Anton ("Anton"), individually and as an officer of TBI ("respondents"), have violated the
provisions of the Federal Trade Commission Act, and it appearing to the Commission that this
proceeding is in the public interest, alleges:
1. Respondent TBI is a Virginia corporation with its principal place of business at 1998
Road, Colonial Heights, Virginia 23834. TBI was incorporated on May 5, 1987 under the name of
Comtrad Industries, Inc. On May 24, 2000, the company changed its corporate name to
TechnoBrands, Inc. TBI advertises and does business as The Lifestyle Resource, TechnoScout,
Ennoventions, Tech Update, and International Collectors' Society.
Page 1 of 10
2. Respondent Anton is an officer of TBI. Individually or in concert with others, he
directs, or controls the policies, acts, or practices of TBI, including the acts or practices
complaint. His principal office or place of business is the same as that of TBI.
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