9923019
                                                                  B254538

                          UNITED STATES OF AMERICA
                         FEDERAL TRADE COMMISSION

   COMMISSIONERS:
          Robert Pitofsky, Chairman
          Sheila F. Anthony
          Mozelle W. Thompson
          Orson Swindle

                              In the Matter of

             JOHNSON WORLDWIDE ASSOCIATES, INC. a corporation.

                             DOCKET NO. C-3862

                             DECISION AND ORDER

   The Federal Trade Commission having initiated an investigation of
   certain acts and practices of the respondent named in the caption
   hereof, and the respondent having been furnished thereafter with a
   copy of a draft complaint which the Bureau of Consumer Protection
   proposed to present to the Commission for its consideration and which,
   if issued by the Commission, would charge respondent with violations
   of the Federal Trade Commission Act; and

   The respondent, its attorney, and counsel for the Commission having
   thereafter executed an agreement containing a consent order, and
   admission by the respondent of all the jurisdictional facts set forth
   in the draft complaint, a statement that the signing of said agreement
   is for settlement purposes only and does not constitute an admission
   by respondent that the law has been violated as alleged in such
   complaint, or that the facts as alleged in such complaint, other than
   jurisdictional facts, are true, and waivers and other provisions as
   required by the Commission's Rules; and

   The Commission having thereafter considered the matter and having
   determined that it had reason to believe that the respondent violated
   the said Act, and that a complaint should issue stating its charges in
   that respect, and having thereupon accepted the executed consent
   agreement and placed such agreement on the public record for a period
   of sixty (60) days, now in further conformity with the procedure
   prescribed in Section 2.34 of its Rules, the Commission hereby issues
   its complaint, makes the following jurisdictional findings, and enters
   the following order:

                                                                  9923019
                                                                  B254538

                          UNITED STATES OF AMERICA
                          FEDERAL TRADE COMMISSION

                              In the Matter of

             JOHNSON WORLDWIDE ASSOCIATES, INC., a corporation.

                             DOCKET NO. C-3862

                                 COMPLAINT

   The Federal Trade Commission, having reason to believe that Johnson
   Worldwide Associates, Inc. ("respondent") has violated the provisions
   of the Federal Trade Commission Act, and it appearing to the
   Commission that this proceeding is in the public interest, alleges:

   1. Respondent Johnson Worldwide Associates, Inc. is a Wisconsin
   corporation with its principal office or place of business at 1326
   Willow Road, Sturtevant, Wisconsin 53177.

   2. Respondent has advertised, labeled, offered for sale, sold, and
   distributed products to the public, including fishing line.

   3. The acts and practices of respondent alleged in this complaint have
   been in or affecting commerce, as "commerce" is defined in Section 4
   of the Federal Trade Commission Act.

   4. Respondent has disseminated or has caused to be disseminated
   packaging for its Spiderwire Super Mono Super Monofilament ("Super
   Mono") fishing line, including but not necessarily limited to the
   attached Exhibit A. The front panel of this packaging contains the
   following statement:

     "MADE IN THE USA of American and Japanese components."

   5. Through the means described in Paragraph 4, respondent has
   represented, expressly or by implication, that its Super Mono fishing
   line is made in the United States of American and Japanese components.

   6. In truth and in fact, the Super Mono fishing line is totally made
   in Japan with Japanese labor and components. Only the spool on which
   the fishing line is wrapped and the package, labeling, and package
   inserts contain American labor or components. Therefore, the
   representation set forth in Paragraph 5 was, and is, false or
   misleading.

     _________________________________________________________________

                     Analysis of Proposed Consent Order
                           to Aid Public Comment
     _________________________________________________________________

   The Federal Trade Commission has accepted an agreement, subject to
   final approval, to a proposed consent order from respondent Johnson
   Worldwide Associates, Inc.

   The proposed consent order has been placed on the public record for
   sixty (60) days for reception of comments by interested persons.
   Comments received during this period will become part of the public
   record. After sixty (60) days, the Commission will again review the
   agreement and the comments received and will decide whether it should
   withdraw from the agreement and take other appropriate action or make
   final the agreement's proposed order.

   This matter concerns advertising, packaging, labeling, and promotional
   practices related to the sale of fishing line. The Commission's
   complaint charges that respondent misrepresented on packaging that its
   Super Mono fishing line is made in the United States of American and
   Japanese components. In addition, the complaint charges that
   respondent misrepresented in advertising that its Super Mono fishing
   line is all or virtually all made in the United States. In truth and
   in fact, the Super Mono fishing line is totally made in Japan with
   Japanese labor and components. Only the spool on which the fishing
   line is wrapped and the package, labeling, and package inserts contain
   American labor or components.

   The proposed consent order contains a provision that is designed to
   remedy the charges and to prevent the respondent from engaging in
   similar acts and practices in the future. Part I of the proposed order
   prohibits the respondent from misrepresenting the extent to which any
   fishing product is made in the United States. The order defines
   fishing products as any product that is intended to be used for
   fishing, including but not limited to fishing rods, fishing reels,
   fishing line, fishing lures, and fishing spoons. The proposed order
   would allow respondent to represent that such fishing products are
   made in the United States as long as all, or virtually all, of the
   components of the products are of U.S. origin and all, or virtually
   all, of the labor in manufacturing them is performed in the United
   States.

   The proposed order also provides that respondent shall not make a
   general U.S. origin claim, whether or not accompanied by qualifying
   information (e.g., "Made in U.S.A. of U.S. and imported parts" or
   "Manufactured in U.S. with imported materials") unless the fishing

                          UNITED STATES OF AMERICA
                      BEFORE FEDERAL TRADE COMMISSION

                             In the Matter of

            JOHNSON WORLDWIDE ASSOCIATES, INC. a corporation.

                             FILE NO. 992-3019

                     AGREEMENT CONTAINING CONSENT ORDER

   The Federal Trade Commission has conducted an investigation of certain
   acts and practices of Johnson Worldwide Associates, Inc., a
   corporation ("proposed respondent"). Proposed respondent, having been
   represented by counsel, is willing to enter into an agreement
   containing a consent order resolving the allegations contained in the
   attached draft complaint. Therefore,

   IT IS HEREBY AGREED by and between Johnson Worldwide Associates, Inc.,
   by its duly authorized officers, and counsel for the Federal Trade
   Commission that:

   1. Proposed respondent Johnson Worldwide Associates, Inc. is a
   Wisconsin corporation with its principal office or place of business
   at 1326 Willow Road, Sturtevant, Wisconsin 53177.

   2. Proposed respondent admits all the jurisdictional facts set forth
   in the draft complaint.

   3. Proposed respondent waives:

          a. Any further procedural steps;

          b. The requirement that the Commission's decision contain a
          statement of findings of fact and conclusions of law; and

          c. All rights to seek judicial review or otherwise to challenge
          or contest the validity of the order entered pursuant to this
          agreement.

   4. This agreement shall not become part of the public record of the
   proceeding unless and until it is accepted by the Commission. If this
   agreement is accepted by the Commission, it, together with the draft
   complaint, will be placed on the public record for a period of sixty
   (60) days and information about it publicly released. The Commission
   thereafter may either withdraw its acceptance of this agreement and so
   notify proposed respondent, in which event it will take such action as
   it may consider appropriate, or issue and serve its complaint (in such