DEBRA A. VALENTINE
General Counsel
STEPHEN GURWITZ
DANA J. LESEMANN
CONNIE WAGNER
Federal Trade Commission
Sixth Street & Pennsylvania
Avenue, N.W., Room 200
Washington, DC 20580
(202) 326-3272/3146
JOHN JACOBS
CA Bar No. 134154
Federal Trade Commission
10877 Wilshire Boulevard, Suite 700
Los Angeles, CA 90024
(310) 824-4360; 824-4380 (Facsimile)
Attorneys for Plaintiff
UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF CALIFORNIA
FEDERAL TRADE COMMISSION,
Plaintiff,
v.
MICHAEL MARCOVSKY, SHELDON ALTFELD, CABLE MARKETING AND MANAGEMENT,
INC., MY PET TELEVISION NETWORK, INC., and THE PET CHANNEL, Defendants
CIV. NO. 98-___-____
COMPLAINT FOR INJUNCTION AND OTHER RELIEF
Plaintiff, the Federal Trade Commission ("Commission"), by its
undersigned attorneys, alleges as follows:
1. The Commission brings this action under Section 13(b) of the
Federal Trade Commission Act ("FTC Act"), 15 U.S.C. § 53(b), to secure
a permanent injunction and other equitable relief, including
rescission, restitution, and disgorgement, against defendants for
engaging in unfair and deceptive acts or practices in violation of
Section 5(a) of the FTC Act, 15 U.S.C. § 45(a).
JURISDICTION AND VENUE
SNIPPETS:
Federal Trade Commission Sixth Street & Pennsylvania
UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF CALIFORNIA
MICHAEL MARCOVSKY, SHELDON ALTFELD, CABLE MARKETING AND MANAGEMENT,
INC., MY PET TELEVISION NETWORK, INC., and THE PET CHANNEL, Defendants
COMPLAINT FOR INJUNCTION AND OTHER RELIEF
The Commission brings this action under Section 13of the Federal Trade Commission Act, 15
The Commission is an independent agency of the United States government created by the FTC
The Commission enforces Section 5the FTC Act, 15 U.S.C. §45, which prohibits unfair and
The Commission may initiate federal district court proceedings to enjoin violations of the
Defendant Michael Marcovsky is the President, Chairman of the Board and the Chief Executive
Individually or in concert with others, defendant Marcovsky directed, controlled, formulated,
transacts or has transacted business in this District.
Defendant Cable Marketing & Management, Inc. is a corporation with its principal place of
CMMI is a "cable marketing and management company" allegedly hired by investors in Children's
Children's Cable's agents sold interests in 33 separate general partnerships, raising at
According to the general partnership agreement, of the $500,000 raised through the sale of
The general partnerships were expected to purchase broadcast time on "leased access" cable
Starting in or about April 1997 and continuing throughout 1997, defendants Altfeld and CMMI
In December 1997, defendant Marcovsky represented that four hours per week of My Pet TV
In March and May 1998, defendant My Pet TV represented that it "currently airs select
Therefore, defendants' representations as set forth in paragraphs 22-25, constitute deceptive
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