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Government Exhibit # 1222734
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EXTRACTED KEY WORDS
NBSP SURF WAVES BACKSTAGE RYAN KLESKO TIM FRIEND BASEBALL ALL-STAR LEAGUES SAN DIEGO SPORTS MISSION BEACH ESPN LUIS GONZALEZ FANTASY ROSTERS ATLANTA CHICAGO METS HIGHLIGHTS LISA FENN SWELL ZEALAND CARDIFF CALIF COCOA BABY |
Backstage with Ryan Klesko [img: ][img: ] [img: TeamStore @ ESPN.com][img: Click Here to Enter! (Sponsored by Honda)] ESPN.com | EXPN | FANTASY [img: ][img: Inspiration Technology][img: Keyword]MLB 2001 ALL-STAR GAME All-Star Index Rosters: AL | NL Stats: AL | NL Voting: AL | NL Scores Schedules Standings Statistics Transactions Injuries Players Message Board Minor Leagues MLB en espa ol Teams Anaheim Arizona Atlanta Baltimore Boston Chicago Sox Chicago Cubs Cincinnati Cleveland Milwaukee Minnesota Montreal NY Yankees NY Mets Oakland Philadelphia Pittsburgh San Diego San The Roster Peter Gammons Joe Morgan Rob Neyer Jayson Stark Fantasy Player News Correspondents Broadcast ESPN Radio Video Highlights Audio Highlights SportsMall Shop@ESPN.com NikeTown TeamStore Sport SectionsSNIPPETS: |
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VII-E
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EXTRACTED KEY WORDS
CONSUMERS OPERATING SYSTEM BROWSER COMPETITION THREAT APPLICATIONS MONOPOLY POWER HARMED CONSUMERS HARM PREDATORY JAVA INNOVATION PROFESSOR FISHER CONTROL MAINTENANCE INTERNET EXPLORER OEMS VICE PRESIDENT TECHNOLOGIES MIDDLEWARE CROSS-PLATFORM NSP SENIOR VICE PRESIDENT WARREN-BOULTON MPF ANTICOMPETITIVE COURSE APPLICATIONS BARRIER DISTRIBUTION INCENTIVES |
E. Microsoft's conduct has caused, and will continue to cause, substantial and far-
reaching consumer harm
404. Microsoft's predatory and anticompetitive course of conduct to blunt the browser
to impede other middleware platforms, and to extend its control over standards has caused, and will
continue to cause, substantial and far-reaching harm to consumers.
1. Microsoft's maintenance of its operating system monopoly has
deprived, and will continue to deprive, consumers of the benefits of
greater competition in operating systems.
405. As detailed above, Microsoft's conduct eliminated the possibility that browsers could
lead to a paradigm shift that would erode the applications barrier to entry and dissipate
monopoly power. Microsoft also hindered other middleware threats, including Java and NSP.
Microsoft's maintenance of its operating system monopoly has thus harmed consumers by denying them
the prospect of the substantial consumer benefits that the success of these threats might bring.
a. Microsoft has deprived consumers of the possible development
of greater choice in operating systems
405.1. The fuller development of cross-platform applications, whether running on
browsers, the Java runtime environment, or other middleware, could have increased competition and
innovation in operating systems and resulted in substantial consumer benefits.
i. Steven McGeady testified: "If Netscape managed to get into a position where
they were a credible threat to Microsoft. . . . that would not only directly
benefit to the marketplace, but it would goad Microsoft in increased
competition" and provide more opportunities for other vendors to bring
applications to market more quickly. Consumers would benefit by more
choice and by a faster rate of innovation. McGeady, 11/9/98pm, at 62:19 -
63:16.
ii. Caldera concluded, based on a Harvard Business School case study:
856
"Rivalry within the Desktop OS industry is brutal to the point of
existence of Microsoft in the Desktop market has, to this time, prevented any
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VII-A
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EXTRACTED KEY WORDS
MICROSOFT BROWSER MARKET RIVALS NETSCAPE CHANNELS DISTRIBUTION OEM DEVELOPERS INTERNET EXPLORER PROFESSOR FISHER OPERATING SYSTEM USAGE BROWSER THREAT APIS CONSUMERS ISP APPLICATIONS NON-MICROSOFT BROWSERS WARREN-BOULTON ISP/OLS CHANNELS DOWNLOADING INSTALLED BASE MPF POTENTIAL RIVALS MONOPOLY POWER INCENTIVES MONOPOLIZE BRAD CHASE WEB BROWSING |
in operating system might bring and have been directly harmed by the strategies Microsoft employed
its scheme to eliminate potential rivals.
357.5.2. Most important, Microsoft will continue to have the power and
incentive to distort the pace and direction of innovation in ways that protect its monopoly power
than serving the interests of consumers.
A. Microsoft's campaign to blunt the browser threat further entrenched
Microsoft's operating system monopoly
358. Microsoft has maintained its operating system monopoly by blunting the browser threat
the applications barrier to entry. By gaining a substantial position in browsers and weakening
Microsoft has ensured that non-Microsoft browsers do not threaten Microsoft's control over the APIs
to which developers write, the source of the principle barrier to entry that protects Microsoft's
monopoly position.
1. Microsoft could maintain its operating system monopoly without
monopolizing the browser market because, by gaining merely a
substantial share of browsers (and denying a large share to rivals), it
was able significantly to reduce the likelihood that its monopoly power
would be eroded
359. Crippling the browser threat to its monopoly did not require Microsoft to monopolize
browser market; rather, Microsoft could defeat that threat merely by ensuring that no single rival
obtained (or maintained) a sufficient share of the browser market to develop into an alternative
platform.
359.1. As explained, non-Microsoft browsers threaten Microsoft's operating system
monopoly because they expose APIs to which developers could write operating system-independent
710
applications.
i. See supra Part III.B.1., ¶¶ 53.2, 53.3.
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8
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VII
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EXTRACTED KEY WORDS
BROWSER MICROSOFT OPERATING SYSTEM THREAT BROWSER MARKET CONSUMERS RIVALS APPLICATIONS BARRIER ENTRY INFRA HARM GAINING PREDATORY INFLICT COMPETITION CAMPAIGN MONOPOLY POWER DANGEROUSLY THREATENED MONOPOLIZATION FAR-REACHING CONSUMER HARM WEAKENING RIVALS CONTROL STANDARDS PROTECT NON-MICROSOFT BROWSERS APIS DEVELOPERS BLUNT BLUNTING PRINCIPLE BARRIER |
VII. Through its predatory and anticompetitive conduct, Microsoft has maintained its
operating system monopoly, dangerously threatened monopolization of the browser
market, and inflicted substantial and far-reaching consumer harm
357. Microsoft has achieved its anticompetitive objectives and, in doing so, has
likely will continue to inflict, substantial and enduring harm on competition and consumers.
357.1. By gaining a substantial share of the browser market and weakening rivals,
Microsoft has blunted the browser theat to the applications barrier to entry and thereby maintained
operating system monopoly. See infra Part VII.A.; ¶¶ 358-387.
357.2. Microsoft's course of conduct also dangerously threatened monopolization of
the browser market. See infra Part VII.A.5.b.(2); ¶¶ 376-384.
357.3. AOL's acquisition of Netscape will not undo the harm to competition wrought
by Microsoft. In the wake of Microsoft's predatory and anticompetitive campaign, AOL will neither
resurrect the browser threat nor seek to erode the applications barrier to entry in other ways.
Part VII.C.1.; ¶¶ 393-396.
357.4. Microsoft further entrenched its operating system monopoly by enhancing its
control over standards, in particular network-based standards, and by gaining a reputation as a
predator, which is likely to deter other threats to the applications barrier to entry. See infra
VII.D.; ¶¶ 397-403.
357.5. Microsoft's campaign to maintain and extend its operating system monopoly
has caused, and will continue to cause, substantial and far-reaching consumer harm. See infra Part
VII.E.; ¶¶ 404-410.
357.5.1. Consumers have been deprived of the benefits increased competition
709
in operating system might bring and have been directly harmed by the strategies Microsoft employed
its scheme to eliminate potential rivals.
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VI-D
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EXTRACTED KEY WORDS
WINDOWS MICROSOFT JAVA DEVELOPERS APPLICATIONS BARRIER ENTRY SUN INTEL MULTIMEDIA CONSUMERS INTERNET EXPLORER QUALITY GOALS WINDOWS API CLASS LIBRARIES PROTECTING PLATFORMS COST BROWSING SOFTWARE ENGSTROM HELPING SUN IMPLEMENTATIONS INCORPORATE INTERFACES COMMITMENT JVM ABSENT PORTING PORT |
attack on Sun (and probably Oracle). . . . Between ourselves and our partners, we can certainly hurt
their (certainly Sun's) revenue base. . . . We need to get Intel to help us. Today, they are not."
months later, Eric Engstrom, a Microsoft executive with responsibility for multimedia development,
wrote to his superiors that one of Microsoft's goals was getting "Intel to stop helping Sun create
Multimedia APIs, especially ones that run well (ie native implementations) on Windows." Engstrom
proposed achieving this goal by offering Intel the following deal: Microsoft would incorporate
Windows API set any multimedia interfaces that Intel agreed to not help Sun incorporate into the
class libraries. Engstrom's efforts apparently bore fruit, for he testified at trial that Intel's
subsequently stopped helping Sun to develop class libraries that offered cutting-edge multimedia
support.
D. The Effect of Microsoft's Efforts to Prevent Java from Diminishing the
Applications Barrier to Entry
407. Had Microsoft not been committed to protecting and enhancing the applications barrier
to entry, it might still have developed a high-performance JVM and enabled Java developers to call
upon Windows APIs. Absent this commitment, though, Microsoft would not have taken efforts to
maximize the difficulty of porting Java applications written to its implementation and to
the ability of developers to write Java applications that would run in both Microsoft's version of
Windows runtime environment and versions complying with Sun's standards. Nor would Microsoft
have endeavored to limit Navigator's usage share, to induce ISVs to neither use nor distribute non-
Microsoft Java technologies, and to impede the expansion of the Java class libraries, had it not
determined to discourage developers from writing applications that would be easy to port between
201
Windows and other platforms. Microsoft's dedication to the goal of protecting the applications
to entry is highlighted by the fact that its efforts to create incompatibility between its JVM and
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V-H
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EXTRACTED KEY WORDS
USAGE BROWSER USAGE MICROSOFT NAVIGATOR USAGE SHARES DEVELOPERS APPLICATIONS RELATIVE SHARES ADKNOWLEDGE EXPENSE QUALITY BROWSING SOFTWARE AOL WINDOWS NETWORK-CENTRIC APPLICATIONS ADVERTISEMENTS INCREMENTAL BROWSER USAGE WEB SITES MDC DATA BROWSING TECHNOLOGIES MONOPOLY POWER CONSUMERS PLATFORMS TOTAL USAGE INSTALLED BASE RELATIVE ATTRACTIVENESS ACCORDING MICROSOFT EXECUTIVES MDC SURVEY |
H. The Success of Microsoft's Effort to Maximize Internet Explorer's Usage
Share at Navigator's Expense
358. Microsoft's efforts to maximize Internet Explorer's share of browser usage at
Navigator's expense have done just that. The period since 1996 has witnessed a large increase in
usage of Microsoft's browsing technologies and a concomitant decline in Navigator's share. This
reversal of fortune might not have occurred had Microsoft not improved the quality of Internet
Explorer, and some part of the reversal is undoubtedly attributable to Microsoft's decision to
Internet Explorer with Windows at no additional charge. The relative shares would not have changed
nearly as much as they did, however, had Microsoft not devoted its monopoly power and monopoly
profits to precisely that end.
1. The Change in the Usage Shares of Internet Explorer and Navigator
359. A developer of network-centric applications wants as many consumers as possible to
acquire and use its products. It knows that only consumers running a browser that exposes the
requisite APIs will be able to use network-centric applications that rely on those APIs. So in
whether to concentrate its development work on APIs exposed by Netscape's Web browsing software
or Microsoft's, one of the questions a developer will ask is how much Navigator is being used in
relation to Internet Explorer. Dividing the total usage of each browser product by the total usage
browsing software (i.e., usage of the installed base) answers this question, for it reveals the
of total usage accounted for by each product. The relative attractiveness to developers of
and Internet Explorer thus depends to a large extent on their relative shares of all browser usage.
177
360. According to estimates that Microsoft executives cited to support their testimony in
trial, and those on which Microsoft relied in the course of its business planning, the shares of
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12
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Z58
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EXTRACTED KEY WORDS
INTERNET EXPLORER BROWSER ISPS DISTRIBUTION AGREEMENT OLSS AOL EXCLUSION PROMOTION PROVIDERS WINDOWS CHANNEL RIVALS NON-MICROSOFT BROWSERS ACCESS PROVIDERS ONLINE SERVICES WINDOWS DESKTOP SUBSCRIBERS ONLINE SERVICES FOLDER MPF OLS OEMS EXCLUSIONARY TERMS MS6 NETSCAPE NAVIGATOR BRAD CHASE REFERRAL SERVER PREFERENTIAL TREATMENT MSN |
D. Microsoft entered into anticompetitive and exclusionary agreements with OLSs
and ISPs
212. As part of its campaign to maintain its operating system monopoly, Microsoft entered
exclusionary agreements with the most important Internet Service Providers (ISPs) and Online
(OLSs).
212.1. ISPs and OLSs comprise one of the two most important channels for obtaining
and retaining browser market share. See infra Part V.D.1.; ¶ 213.
212.2. Microsoft thus determined that gaining preferential treatment for Internet
Explorer through ISPs and OLSs, and excluding rivals, was vital to winning the browser war. See
Part V.D.1.; ¶ 213.3.
212.3. Microsoft entered into exclusionary agreements with the most important ISPs
and OLSs. See infra Part V.D.2.; ¶¶ 214-223.
212.3.1. Microsoft believed that, given a free choice, users would choose
non-Microsoft browsers. Microsoft's agreements thus not only required preferred distribution and
promotion of Internet Explorer, but also prohibited in most circumstances the distribution and
promotion of browser rivals.
212.3.2. To induce ISPs and OLSs to agree to the exclusionary terms,
Microsoft offered them a large payment; for the most part, that payment took the form of barter,
consisting of, among other valuable consideration, access to and distribution through Windows.
212.4. The exclusionary terms in Microsoft's ISP and OLS agreements lack any
procompetitive purpose and can be explained only as part of a predatory strategy to maintain
463
Microsoft's operating system monopoly. See infra Part V.D.4.c.(5); ¶ 256.
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V-C
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EXTRACTED KEY WORDS
MICROSOFT WINDOWS BROWSER START-UP SEQUENCE COSTS NETSCAPE CUSTOMERS CONSUMER OPERATING SYSTEM KEMPIN INTERNET EXPLORER INTERNET EXPLORER ICON ABILITY CUSTOMIZE NON-MICROSOFT BROWSERS CONSUMER DEMAND IBM DIFFERENTIATE ALTERNATIVE OEM SHELLS SUPPORT COSTS PCS WARREN-BOULTON COMPETITION MPF ISP ISP SIGN-UP PROCESS AOL SCHMALENSEE PERMITS OEMS |
C. Microsoft imposed a variety of other anticompetitive restraints on the OEM
channel in order to impede rivals such as Netscape
1. Microsoft imposed exclusionary restrictions on OEMs' ability to modify
the Windows desktop and start-up sequence
175. In addition to its tying arrangement, Microsoft forced OEMs to agree to restrictions on
their ability to modify the Windows desktop and start-up sequence. As with its tying arrangement,
Microsoft's OEM desktop and start-up restrictions raised rivals costs, harmed consumers, and cannot
be explained except as part of Microsoft's effort to blunt the threat to its operating system
posed by non-Microsoft browsers.
a. Microsoft imposed the "Windows Experience" restrictions in
response to, and in order to stop, OEMs' featuring Netscape
Navigator more prominently than Internet Explorer.
176. When Microsoft first released Windows 95, OEMs customized the Windows 95 desktop
and start-up sequence in various ways designed to meet consumer demand; and they did so with
Microsoft's tacit or express consent.
176.1. OEMs operate in a competitive environment; to thrive, OEMs must supply
what their customers demand, differentiate their products, minimize their support costs, and offer
that are easy to use.
i. Professor Fisher explained: "OEM's are, in some sense, the representatives
the consumer for certain purposes. They are in competition with each
They gain if they deliver what end users actually want. They wouldn't care
about the restrictions on them if they didn't think that it mattered in
dealings with consumers." Fisher, 6/2/99am, at 22:1-6.
ii. Dr. Warren-Boulton testified: "As Microsoft has acknowledged, OEMs are in
the business of satisfying their customers. They are exceedingly unlikely
market a product that does not meet consumer demand." Warren-Boulton Dir.
385
¶ 160.
iii. Garry Norris testified that IBM sought to "differentiate PC's that were
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V-B
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EXTRACTED KEY WORDS
INTERNET EXPLORER OPERATING SYSTEM MICROSOFT WINDOWS SEPARATE DEMAND OEMS NETSCAPE APPLICATIONS PLATFORMS CONSUMERS DEP CUSTOMERS INFRA PERMITS NETSCAPE NAVIGATOR UNBUNDLED OPTION DISTRIBUTION OPERATING SYSTEM VENDORS MS98 COMPETITION KANICKI DEP FUNCTIONALITY SASAKI DEP TECHNOLOGY HOTJAVA BROWSER APPLICATIONS BARRIER PERSONAL COMPUTER SOFTWARE FIRMS |
B. Microsoft tied its Internet Explorer browser to Windows 95 and Windows 98 in
order to impede browser rivals such as Netscape, and for no legitimate purpose
93. A central part of Microsoft's predatory campaign to prevent Netscape's browser from
developing into a platform that could erode the applications barrier to entry was Microsoft's tying
Internet Explorer browser to Windows 95 and Windows 98 and its refusal to offer, or to permit OEMs
to offer, an unbundled option.
93.1. Internet browsers and personal computer operating systems are separate
products. Consumers view browsers and operating systems as separate products and demand one
without the other. In response to that separate demand, Microsoft and other software firms have
it efficient to promote and distribute browsers and operating systems separately. See infra Part
¶¶ 96-119.
93.2. Despite the existence of this separate demand for browsers and operating
systems, Microsoft tied its browser to its Windows operating system, and refused to offer an
option, for the purpose of hindering the development of Netscape and other browsers. See infra Part
V.B.2; ¶¶ 120-149.
93.2.1. Microsoft tied Internet Explorer 1 and 2 to Windows 95 by requiring
OEMs to obtain Internet Explorer in order to obtain Windows 95 and prohibited OEMs from removing
Internet Explorer.
93.2.2. Subsequently, fearing that its merely contractual tie was not
eliminate the threat that Netscape's browser posed to its operating system monopoly, Microsoft
changed its product design in Internet Explorer 3 and 4 to commingle browser and operating system
229
code. Still, recognizing the desire of users to have the Windows 95 operating system without
Explorer, Microsoft designed and advertised an easy means for users to remove the browser.
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TABLE OF CONTENTS
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EXTRACTED KEY WORDS
OPERATING SYSTEM BROWSER MONOPOLY POWER INTERNET EXPLORER WINDOWS BROWSER THREAT AGREEMENTS NETSCAPE PREDATORY EXCLUSIONARY AGREEMENTS CONSUMERS RIVALS OEMS BROWSER MARKET CONSUMER HARM DEAN SCHMALENSEE PLATFORM-LEVEL SOFTWARE COMPETITION APPLICATIONS BARRIER IMPEDE BROWSER RIVALS ISPS WEB BROWSING MDC DATA PREDATORY CAMPAIGN TIED INTERNET EXPLORER OLSS FACILITATE OPERATING SYSTEM DANGEROUSLY THREATENED MONOPOLIZATION SEPARATE PRODUCTS |
TABLE OF CONTENTS
Volume 1
I. Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
II. Microsoft Possesses Monopoly Power Over Operating Systems . . . . . . . . . . . . . . . . 8
A. Microsoft's monopoly power is established by direct evidence of its existence
and exercise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
B. Microsoft's monopoly power is also demonstrated by a structural analysis 20
C. Microsoft's ability to control the price of Windows evidences its monopoly
power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
D. Dean Schmalensee's contrary analysis is unreliable . . . . . . . . . . . . . . .
III. Alternative Platform-Level Technologies, Especially Internet Browsers and Java,
Threaten Microsoft's Operating System Monopoly . . . . . . . . . . . . . . . . . . . . . .
A. Middleware technologies have the potential to reduce the applications barrier
to entry and facilitate operating system competition . . . . . . . . . . . . . .
B. The widespread use of non-Microsoft Internet browsers threatened to erode
the applications barrier to entry and Microsoft's monopoly power . . . . . . 127
C. Cross-Platform Java also presented a middleware threat to Microsoft's
operating system monopoly . . . . . . . . . . . . . . . . . . . . . . . . . . . .
D. The threats to Microsoft's monopoly posed by Internet browsers and Java are
mutually reinforcing, and they could be essential to the emergence of other
platform-level threats to Microsoft's operating system monopoly . . . . . . . 147
IV. Microsoft Attempted To Enter Market-Division Agreements To Eliminate Platform-
Level Software That Threatened Its Operating System Monopoly . . . . . . . . . . . . 151
i
A. Microsoft tried to eliminate the browser threat by proposing a naked market-
division agreement to Netscape . . . . . . . . . . . . . . . . . . . . . . . . . .
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VI-C
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EXTRACTED KEY WORDS
DEVELOPERS NAVIGATOR OPERATING SYSTEMS EXPOSED APIS PLATFORM MIDDLEWARE THREATS JAVA DISTRIBUTION MULTIMEDIA TECHNOLOGIES NETSCAPE DISTRIBUTION VEHICLE JAVA RUNTIME ENVIRONMENT ALARM NATIVE SIGNAL PROCESSING DANGERS REALNETWORKS MULTIMEDIA PLAYBACK TECHNOLOGIES WINDOWS SIMILARLY EXPOSED APIS USER-ORIENTED SOFTWARE INDIFFERENT UNDERLYING OPERATING DISSUADE NETSCAPE FIRST RESPONSE PERSUADE NETSCAPE BUSINESS |
C. Other Middleware Threats
78. Although they have been the most prominent, Netscape's Navigator and Sun's
Java implementation are not the only manifestations of middleware that Microsoft has perceived
as having the potential to weaken the applications barrier to entry. Starting in 1994, Microsoft
exhibited considerable concern over the software product Notes, distributed first by Lotus and
then by IBM. Microsoft worried about Notes for several reasons: It presented a graphical
interface that was common across multiple operating systems; it also exposed a set of APIs to
developers; and, like Navigator, it served as a distribution vehicle for Sun's Java runtime
environment. Then in 1995, Microsoft reacted with alarm to Intel's Native Signal Processing
software, which interacted with the microprocessor independently of the operating system and
exposed APIs directly to developers of multimedia content. Finally, in 1997 Microsoft noted the
dangers of Apple's and RealNetworks' multimedia playback technologies, which ran on several
platforms (including the Mac OS and Windows) and similarly exposed APIs to content
developers. Microsoft feared all of these technologies because they facilitated the development
of user-oriented software that would be indifferent to the identity of the underlying operating
system.
V. MICROSOFT'S RESPONSE TO THE BROWSER THREAT
A. Microsoft's Attempt to Dissuade Netscape from Developing Navigator as a
Platform
79. Microsoft's first response to the threat posed by Navigator was an effort to
persuade Netscape to structure its business such that the company would not distribute platform-
40
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VI-B
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EXTRACTED KEY WORDS
APPLE WINDOWS TEVANIAN QUICKTIME MULTIMEDIA PLAYBACK OPERATING SYSTEM PLATFORM-LEVEL TECHNOLOGY BROWSER COMPETITION APIS ENGSTROM COMPETING DEVELOPERS REALNETWORKS COMPETITORS INTERNET EXPLORER THREATENING CROSS-PLATFORM IMPLEMENTATIONS MIDDLEWARE JACOBSEN DEP MARKET-DIVISION ARCHITECTURE FILE FORMATS FILE TYPES MEDIA PLAYER TESTIFYING |
B. Microsoft's proposal of market-division agreements to eliminate other
potentially threatening middleware confirms the anticompetitive character of its
course of conduct against the browser
1. Microsoft similarly attempted to divide markets with Apple
73. Microsoft made other efforts to divide markets with platform-level competitors. Those
efforts establish a pattern and practice of attempts to eliminate competition by agreement with
74. Microsoft sought to divide markets with Apple for the purpose of eliminating competing
platform-level technology.
a. Apple's QuickTime multimedia software, like the browser, is
platform-level software that Microsoft viewed as a potential
threat to its operating system monopoly
75. Apple Computer's QuickTime is its software architecture for the creation, editing,
publishing, and playback of multimedia content (e.g., audio, video, graphics, and 3D) on the
and Windows operating systems. QuickTime is cross-platform; developers using QuickTime
technology can create multimedia content that will run on QuickTime implementations for both
Windows and Macintosh.
i. Tevanian Dir. ¶¶ 47, 50-51, 54, 57-59, 67-68; Tevanian, 11/5/99am, at 27:1-7;
11/4/99am, at 45:3 - 46:6 (testifying concerning QuickTime's API and cross platform
capabilities).
76. Apple, through QuickTime, competes against Microsoft, among other firms, in providing
multimedia functionality to Windows users.
i. Tevanian testified that QuickTime competes with Microsoft's multimedia technologies,
including Microsoft's multimedia APIs (DirectX) and media player (Windows Media
Player). Tevanian Dir. ¶¶ 69-70. See generally Tevanian ¶¶ 57, 60-65.
ii. Eric Engstrom, Microsoft's former general manager for multimedia, acknowledged that
193
Apple competes to varying degrees with Microsoft in trying to convince developers to
target their respective multimedia APIs, codecs and file formats suitable for their
respective players. Engstrom, 2/23/99pm, at 35:24 - 36:10, 79:4 - 84:6 See also
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VI-A
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EXTRACTED KEY WORDS
NETSCAPE BROWSER WINDOWS INTERNET BUSINESS OPERATING SYSTEM THREAT MEETING BARKSDALE AGREEMENT CLIENT NAVIGATOR LICENSE PLATFORM PLATFORM-LEVEL CORE APIS MARKET-DIVISION APPLICATIONS BARRIER TECHNOLOGIES TESTIMONY JAMES BARKSDALE INTERNET EXPLORER CHRIS JONES THOMAS REARDON JONES DEP PAUL MARITZ TECHNICAL INFORMATION CONTEMPORANEOUS DOCUMENTS |
IV. Microsoft Attempted To Enter Market-Division Agreements To Eliminate Platform-
Level Software That Threatened Its Operating System Monopoly
A. Microsoft tried to eliminate the browser threat by proposing a naked market-
division agreement to Netscape
63. Microsoft initially tried to eliminate the threat non-Microsoft browsers posed to the
applications barrier to entry by attempting to bribe, and later threatening, Netscape into giving
core Window 95 web-browsing business. Had Netscape accepted Microsoft's market-division
proposal, Microsoft would have succeeded in killing the browser threat in its infancy and likely
have acquired a monopoly over browsers.
1. Microsoft first unsuccessfully sought to purchase or license Netscape's
browser software code
64. Before it fully recognized the threat that Internet browsers posed to its operating
monopoly, Microsoft unsuccessfully sought to purchase or license the software code for Netscape's
Navigator browser.
64.1. When Microsoft decided that it wanted to offer its own Internet browser
in late 1994, it opened discussions to license browser software code with several companies,
Netscape.
i. Microsoft's Thomas Reardon "contacted Netscape in the early fall of 1994 and
explained his desire to explore whether Netscape would be willing to consider
some sort of licensing arrangement for the first version of its web browsing
software." Rosen Dir. ¶13 (citing Reardon Dep., 9/9/98, at 153-54, 224).
64.2. Netscape representatives rejected Microsoft's proposal.
i. Barksdale testified that Netscape did not want to sell their software "at the
price they [Microsoft] offered. They offered a flat fee of a couple of
dollars to take us out of the game. And that would have killed our product
152
their space." Barksdale, 10/21/98am, at 28:6-10; Barksdale Dir. ¶ 96 ("those
discussions did not prove fruitful because Netscape was not interested in
Microsoft's proposal, which was to purchase the Navigator code for what
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VI
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EXTRACTED KEY WORDS
MICROSOFT NETSCAPE THREAT LICENSE MARKET-DIVISION AGREEMENTS PROPOSING SOFTWARE CODE OPERATING SYSTEM PURCHASE INTERNET BROWSERS REARDON ENTRY BRIBE CORE WINDOW WEB-BROWSING BUSINESS KILLING INFANCY NAVIGATOR BROWSER THOMAS REARDON CONTACTED NETSCAPE DESIRE SORT LICENSING ARRANGEMENT WEB BROWSING CITING REARDON DEP SELL PRICE FLAT FEE GAME |
IV. Microsoft Attempted To Enter Market-Division Agreements To Eliminate Platform-
Level Software That Threatened Its Operating System Monopoly
A. Microsoft tried to eliminate the browser threat by proposing a naked market-
division agreement to Netscape
63. Microsoft initially tried to eliminate the threat non-Microsoft browsers posed to the
applications barrier to entry by attempting to bribe, and later threatening, Netscape into giving
core Window 95 web-browsing business. Had Netscape accepted Microsoft's market-division
proposal, Microsoft would have succeeded in killing the browser threat in its infancy and likely
have acquired a monopoly over browsers.
1. Microsoft first unsuccessfully sought to purchase or license Netscape's
browser software code
64. Before it fully recognized the threat that Internet browsers posed to its operating
monopoly, Microsoft unsuccessfully sought to purchase or license the software code for Netscape's
Navigator browser.
64.1. When Microsoft decided that it wanted to offer its own Internet browser
in late 1994, it opened discussions to license browser software code with several companies,
Netscape.
i. Microsoft's Thomas Reardon "contacted Netscape in the early fall of 1994 and
explained his desire to explore whether Netscape would be willing to consider
some sort of licensing arrangement for the first version of its web browsing
software." Rosen Dir. ¶13 (citing Reardon Dep., 9/9/98, at 153-54, 224).
64.2. Netscape representatives rejected Microsoft's proposal.
i. Barksdale testified that Netscape did not want to sell their software "at the
price they [Microsoft] offered. They offered a flat fee of a couple of
dollars to take us out of the game. And that would have killed our product
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EXTRACTED KEY WORDS
APPLICATIONS MIDDLEWARE APIS MICROSOFT OPERATING SYSTEM TECHNOLOGIES APPLICATIONS BARRIER MONOPOLY POWER THREATS ENTRY APPLICATIONS RELYING FIRMS ATTRACT DEVELOPER GROWING FULL-FEATURED APPLICATIONS RELATIVELY EASY PORT OPERATING SYSTEM HOSTING REQUISITE MIDDLEWARE POPULAR MIDDLEWARE POSITIVE FEEDBACK LOOP SUSTAINS DISSIPATE ANTIPATHY INCARNATIONS ASSISTANCE WEB BROWSER JAVA TECHNOLOGIES |
I. Microsoft's Actions Toward Other Firms
67. Microsoft's monopoly power is also evidenced by the fact that, over the course of
several years, Microsoft took actions that could only have been advantageous if they operated to
reinforce monopoly power. These actions are described below.
IV. THE MIDDLEWARE THREATS
68. Middleware technologies, as previously noted, have the potential to weaken the
applications barrier to entry. Microsoft was apprehensive that the APIs exposed by middleware
technologies would attract so much developer interest, and would become so numerous and
varied, that there would arise a substantial and growing number of full-featured applications that
relied largely, or even wholly, on middleware APIs. The applications relying largely on
middleware APIs would potentially be relatively easy to port from one operating system to
another. The applications relying exclusively on middleware APIs would run, as written, on any
operating system hosting the requisite middleware. So the more popular middleware became and
the more APIs it exposed, the more the positive feedback loop that sustains the applications
barrier to entry would dissipate. Microsoft was concerned with middleware as a category of
software; each type of middleware contributed to the threat posed by the entire category. At the
same time, Microsoft focused its antipathy on two incarnations of middleware that, working
together, had the potential to weaken the applications barrier severely without the assistance of
any other middleware. These were Netscape's Web browser and Sun's implementation of the
Java technologies.
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EXTRACTED KEY WORDS
PRICE WINDOWS MONOPOLY POWER OPERATING SYSTEMS CONSUMERS INNOVATION COMPETITIVE MARKET PARADIGM OEMS FIRM VENDORS INDICATION INCURRING SUBSTANTIAL COSTS IMPOSE BUSINESS DELAY INVESTS SHIFTS PRICING BEHAVIOR SIGNIFICANTLY RESTRICT PUSH EMERGENCE FARTHER STAVE POTENTIAL PARADIGM SHIFTS THWART IMPROVING SATISFACTION CONSISTENT |
could arise to depreciate the value of selling PC operating systems; however, the fact that these
new paradigms already exist in embryonic or primitive form does not prevent Microsoft from
enjoying monopoly power today. For while consumers might one day turn to network
computers, or Linux, or a combination of middleware and some other operating system, as an
alternative to Windows, the fact remains that they are not doing so today. Nor are consumers
likely to do so in appreciable numbers any time in the next few years. Unless and until that day
arrives, no significant percentage of consumers will be able to abandon Windows without
incurring substantial costs. Microsoft can therefore set the price of Windows substantially higher
than that which would be charged in a competitive market - or impose other burdens on
consumers - without losing so much business as to make the action unprofitable. If Microsoft
exerted its power solely to raise price, the day when users could turn away from Windows
without incurring substantial costs would still be several years distant. Moreover, Microsoft
could keep its prices high for a significant period of time and still lower them in time to meet the
threat of a new paradigm. Alternatively, Microsoft could delay the arrival of a new paradigm on
the scene by expending surplus monopoly power in ways other than the maintenance of high
prices.
G. Significance of Microsoft's Innovation
61. The fact that Microsoft invests heavily in research and development does not
evidence a lack of monopoly power. Indeed, Microsoft has incentives to innovate aggressively
despite its monopoly power. First, if there are innovations that will make Intel-compatible PC
systems attractive to more consumers, and those consumers less sensitive to the price of
Windows, the innovations will translate into increased profits for Microsoft. Second, although
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EXTRACTED KEY WORDS
CONSUMERS WINDOWS PRICE OPERATING SYSTEM PARADIGMS MONOPOLY POWER COMPUTERS INNOVATIONS COMPETITION MARKET INCENTIVES THREATS INDUSTRY INFLECTION GROWTH INTERNET MIDDLEWARE INCURRING SUBSTANTIAL COSTS PRIMARY PLATFORM APPLICATIONS DEVELOPMENT INTERFACE DEPRECIATE SELLING PRIMITIVE FORM ENJOYING MONOPOLY POWER NETWORK LINUX ARRIVES ABANDON WINDOWS |
In 1998, all major OEMs agreed to this restriction. Naturally, it is hard to sell a pirated copy of
Windows to a consumer who has already received a legal copy included in the price of his new
PC system. Thus, Microsoft is able to effectively contain, if not extinguish, the illegal secondary
market for its operating-system products. So even though Microsoft is more concerned about
piracy than it is about other firms' operating system products, the company's pricing is not
substantially constrained by the need to reduce the incentives for consumers to acquire their
copies of Windows illegally.
F. Price Restraint Posed by Long-Term Threats
59. The software industry in general is characterized by dynamic, vigorous
competition. In many cases, one of the early entrants into a new software category quickly
captures a lion's share of the sales, while other products in the category are either driven out
altogether or relegated to niche positions. What eventually displaces the leader is often not
competition from another product within the same software category, but rather a technological
advance that renders the boundaries defining the category obsolete. These events, in which
categories are redefined and leaders are superseded in the process, are spoken of as "inflection
points."
60. The exponential growth of the Internet represents an inflection point born of
complementary technological advances in the computer and telecommunications industries. The
rise of the Internet in turn has fueled the growth of server-based computing, middleware, and
open-source software development. Working together, these nascent paradigms could oust the
PC operating system from its position as the primary platform for applications development and
the main interface between users and their computers. Microsoft recognizes that new paradigms
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EXTRACTED KEY WORDS
PRICE WINDOWS MICROSOFT OEMS CONSUMERS LEGAL SECONDARY MARKET SELL PIRACY INDUSTRY COMPETITION INFLECTION GROWTH INTERNET PARADIGMS HARDWARE PRE-INSTALL SALES PIRATES WEAR SELLING FRACTION USUAL PRICE COMBATS PIRACY ADVISING OEMS HIGHER PRICE DRASTICALLY LIMIT PCS EXTINGUISH FIRMS |
D. Price Restraint Posed by Microsoft's Installed Base
57. Software never expires, so consumers who already have a version of Windows
with which they are content and who are not shopping for a new PC system are somewhat
reluctant to incur the cost of upgrading to a new version of Windows. Fortunately for Microsoft,
the pace of innovation in PC hardware is rapid, and the price of that hardware has declined
steadily in recent years. As a result, existing PC users buy new PC systems relatively frequently,
and OEMs still attract at a healthy rate buyers who have never owned a computer. The license
for one of Microsoft's operating system products prohibits the user from transferring the
operating system to another machine, so there is no legal secondary market in Microsoft
operating systems. This means that any consumer who buys a new Intel-compatible PC and
wants Windows must buy a new copy of the operating system. Microsoft takes pains to ensure
that the versions of its operating system that OEMs pre-install on new PC systems are the most
current. It does this, in part, by increasing the price to OEMs of older versions of Windows when
the newer versions are released. Since Microsoft can sell so many copies of each new operating
system through the sales of new PC systems, the average price it sets for those systems is little
affected by the fact that older versions of Windows never wear out.
E. Price Restraint Posed by Piracy
58. Although there is no legal secondary market for Microsoft's PC operating
systems, there is a thriving illegal one. Software pirates illegally copy software products such as
Windows, selling each copy for a fraction of the vendor's usual price. One of the ways Microsoft
combats piracy is by advising OEMs that they will be charged a higher price for Windows unless
they drastically limit the number of PCs that they sell without an operating system pre-installed.
29
In 1998, all major OEMs agreed to this restriction. Naturally, it is hard to sell a pirated copy of
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BROWSERS INTERNET COMPETITION NETSCAPE PLATFORM THREATS OPERATING SYSTEM CROSS-PLATFORM DISTRIBUTION VEHICLE NETWORK MICROSOFT APIS APPLICATIONS WINDOWS TECHNOLOGY HARDWARE FACILITATE WARREN-BOULTON NON-MICROSOFT PRINCIPAL DISTRIBUTION VEHICLE MARITZ WIDESPREAD DISTRIBUTION WITNESSES JRES JAVA PRODUCTS MS6 OFFERING CORE GOSLING |
D. The threats to Microsoft's monopoly posed by Internet browsers and Java are
mutually reinforcing, and they could be essential to the emergence of other
platform-level threats to Microsoft's operating system monopoly
60. The competitive threats posed by non-Microsoft Internet browsers and cross-platform
Java are, to a significant degree, interdependent.
60.1. Dissemination of Java virtual machines and Java runtime environments not
controlled by Microsoft hinges in significant measure on the widespread distribution of
Internet browsers.
60.1.1. Industry witnesses recognize that Internet browsers are the
distribution vehicle for Java Virtual Machines and JREs and that, because Microsoft distributes
own (as will be discussed below, non-cross-platform) implementation of the JRE with its browser,
Netscape Navigator was the principal distribution vehicle for cross-platform Java.
i. IBM's John Soyring testified that Netscape has been a significant
distributor of Java virtual machines: "Netscape is a very high-volume
distribution vehicle for Java virtual machines on operating systems
than OS/2." Soyring, 11/18/98am, at 89:8-12; see also Soyring Dir.
¶¶ 28 ("The reason this relates to browsers is that Netscape
has been the prime distribution vehicle for Sun's Java technology
Internet Explorer contains the Microsoft version of Java.").
ii. Barksdale testified that "the widespread distribution of Netscape
Navigator facilitated widespread distribution of the Java programming
language developed at Sun Microsystems." Barksdale Dir. ¶ 15; see
also Sasaki Dep. (played 12/16/98pm), at 31:6-8; 32:8-11.
60.1.2. Microsoft, both in contemporaneous documents and through its
witnesses at trial, recognized that Internet browsers are essential to distribute JVMs and Java
libraries and, in particular, that Netscape was the principal distribution vehicle for a
148
runtime environment.
i. Muglia acknowledged at trial that Netscape has been "one of the
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MICROSOFT PRICE IBM POWER NORRIS TESTIFYING OPERATING SYSTEMS ROYALTY MONOPOLY POWER PROFESSOR FISHER DISCOUNTS ABILITY MARKET POWER EVIDENCE PRICING CONSISTENT THREAT WITHHOLD COMPETITORS LICENSE DEAN SCHMALENSEE MDA DISCOUNTS PRICE DISCRIMINATION CUSTOMERS AGREEMENT BUSINESS OEMS ASSERTION ABANDONING |
C. Microsoft's ability to control the price of Windows evidences its monopoly
power
33. Microsoft's monopoly power is also evidenced by its ability to control the price of its
operating systems.
i. Professor Fisher testified that a firm's "substantial ability to vary, and, indeed,
price "without fearing that its customers will turn elsewhere" can be evidence
power. Fisher, 6/1/99am, at 11:14 - 12:17.
1. Microsoft does not consider rival operating systems in pricing Windows
95 or Windows 98
34. Microsoft does not consider competitors in setting the price for Windows 98, and
Microsoft does not fear that increasing the price of Windows will cause its customers to turn
i. See supra Part II.A.; ¶ 15.1.5.
2. Microsoft raised the prices of obsolete versions of Windows
35. Microsoft's substantial pricing discretion is also demonstrated by its ability to
royalty for older versions of Windows, versions that Microsoft characterized as "obsolete,"
the release of new versions.
a. Microsoft increased the Windows 95 price when it |